What do you hope to achieve with this website?
For example: To make people aware of the great dog accessories exist in the market, help people to buy quality products and generate sales and extra income for the shopfront business.
For example: An e-commerce shopping website that sells dog accessories to consumers with a streamlined E-commerce solution.
Define the audiences for the website?
Who is your website targeted at?
Who do you think will be your most common user?
When the user lands on your home-page, what do you want them to do next?
What do you want the user to see as your main call to action on the home page?
What content is most important to you and your business?
This could be something like; Our business provides exciting new cutting edge technology products for the best prices on the market, and we are dedicated to customer service...
This is some keywords that might sum-up your website.
Exciting, fast, modern, etc etc
This is some words around what value(s) is/are important that should be considered when designing.
Professional & Important, Customer focused
Three or four examples is enough
Be specific about why you like them
Be specific about why don't like them