Small to medium upright shrub.

Grows well in hot, dry sites, making it highly drought tolerant as well as relatively frost tolerant. It also has an unusual growth form for an eremophila, making it an ideal, stunning feature plant.

Flowers are tubular and range in colour from red to pink and occasionally purple. It can be trimmed into hedges if pruned from an early stage and will grow in confined areas or against walls.

Nectar feeders are attracted to it and it is also an excellent cut flower plant.